Parking Guidance at Brindabella Business Park Case Study
3,000+ Bays | Multi-storey and surface parking | Mixed-use precinct
Customer Snapshot
Located within the Canberra Airport precinct and only 10 minutes from Canberra’s CBD, Brindabella Business Park is a high-amenity mixed-use destination serving tenants, visitors, shoppers, hotel guests and travellers. Across a large and busy precinct, parking plays an important role in shaping the first and last impression of the customer journey. Capital Property Group wanted that experience to be simple, intuitive and reliable from the moment a driver arrived.
The Challenge
Capital Property Group selected Park Agility to design a tailored parking guidance solution across the mixed-use Brindabella Business Park precinct and integrate the solution with the car parks’ existing boom gate technology. The objective was to help customers find available parking faster within Car Parks 3, 4, 5 and 9, while supporting a wide range of parking needs across commercial, retail, hotel and airport-adjacent users. The large floor plate, mix of undercover and open-air facilities, and range of parking products made clear, accurate, real-time guidance essential. Drivers needed confidence before entering a car park, while the asset owner needed accurate utilisation data to support better operational decisions and improve the value of the parking asset.
The Solution
Designed for a mixed-use precinct customer journey
Park Agility designed and delivered a precinct-wide parking guidance solution across Car Parks 3, 4, 5 and 9 in 2020. The solution brings together individual bay sensors, laser counting, loop counting, real-time wayfinding signage and Park Agility’s in-house-developed SenseIQ management system to create a simpler customer journey and a clearer operational picture for Capital Property Group. Customers receive timely guidance to available spaces, while SenseIQ gives operations staff real-time visibility of bay occupancy, vehicle movements and utilisation trends across every parking category, with configurable control and reporting.
Undercover parking: faster guidance to available bays
In the undercover car parks, each parking bay uses sensor technology and coloured indicator lighting to show availability at individual bay level. Real-time data is sent to wayfinding signage, helping drivers move directly towards available spaces, in what is a very large floor plate, instead of circling the car park. This creates a smoother, faster and more confident experience for tenants, visitors, shoppers and hotel guests, particularly during busy periods.
Open-air parking: accurate counts without unnecessary duplication
For the open-air parking facilities, Park Agility deployed laser counting points and more than a dozen multi-loop count points to capture vehicle movement and bay utilisation data. By integrating with the car park’s existing boom gate loops and feeding data into Park Agility’s SenseIQ management system, the solution avoided unnecessary duplication of hardware, while providing valuable occupancy data. This contributed to a more cost-effective implementation while giving Capital Property Group stronger visibility of how parking was being used across the precinct.
Brindabella offers a range of flexible parking options for its customers, including daily, weekly and monthly parking; monthly and annual pass cards allowing multiple entry and exits throughout the day; and premium executive parking with designated bays for card holders. In addition, short stay zones and disability bays are also available. The precinct signage located outside the car park facilities displays availability prior to drivers entering the facility, providing immediate assurance they will be able to find a suitable space to leave their vehicle.
Park Agility’s Parking Guidance Solution extends Brindabella’s real competitive advantage for efficient, available parking with the system across the entire precinct allowing for optimisation of the parking mix, improved asset yield and satisfied, loyal parking customers.
Technology Behind the Customer Experience
– Individual infrared bay sensors and coloured indicator lights for clear bay-level availability.
– Laser and loop counting technologies for accurate vehicle movement data across open-air areas.
– Real-time internal wayfinding signage to guide drivers quickly to available parking bays.
– Precinct signage that displays accurate real-time availability before customers enter a facility.
– Integration with third party infrastructure to capture entry and exit data.
– SenseIQ management system for utilisation data, reporting and operational insight.
Customer Outcomes
– Easier arrival experience: customers are guided to available parking sooner, reducing uncertainty and making the precinct easier to navigate from the moment they arrive.
– Less time searching for parking: real-time guidance helps drivers avoid unnecessary circulation, supporting a smoother experience during peak periods and reducing congestion within large car parks.
– Parking options that better match customer needs: accurate occupancy and movement data helps Capital Property Group understand demand across daily, weekly, monthly, executive, short-stay and accessible parking, supporting a more responsive parking offer.
– Smarter use of existing infrastructure: integration with existing boom gate loops avoided unnecessary duplication, helping deliver a practical and cost-effective solution for the precinct.
– A better precinct experience: reliable, convenient parking supports tenant satisfaction, visitor confidence and repeat customer loyalty across Brindabella Business Park.
Ready to make parking easier for your precinct?
Talk to Park Agility about a tailored parking guidance, signage and SenseIQ solution for your site. Our team can help you improve driver experience, reduce congestion and turn real-time parking data into smarter operational decisions. Contact us today.
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